The best way to see how your website works for users is to observe them using it. You will very quickly see what works and what doesn’t.
User Testing can identify the following issues:
Usability defects – problems that will prevent your users effectively using your website or system e.g. important buttons not visible onscreen during the e-commerce process.- Information Archtecture – users can’t find important content on your website because the site navigation/structure does not reflect where they expect to find the information.
- Workflow - the process users are expected to follow causes difficulty e.g. too many steps in a booking process so users abandon it.
- Experience - users do not find your website satisfying to use or that it presents a credible image of your business.
All of these issues are easily rectified by getting input from your target market and acting on it. Remember, YOU are not the target market!
We can arrange user testing sessions with users in your target demographic. There are 3 options:
- Informal User Test – Run through your design, prototype or system with a small number of users, quick and inexpensive.
- Traditional User Test - Formal usability test with individual users (c. 1 hour each) with video capture of the sessions and a detailed report with recommendations.
- Remote Testing – this is an excellent option for getting feedback from a large number of users. Users test your website from their own location, answer questions through the session and there is also video capture of these sessions.
If you are interested in arranging User Testing for your design, prototype or system please contact fiona@mulreany.ie or phone 045-394580. We can have a no-commitment discussion about the best option for your business and your budget.
