How are people really using your website or online system?
There is a wealth of information available to you on how visitors are really using your website or system. As an experienced data analyst (more about me) I can assist your company setup and interpret results from the tools that record users’ usage of your website.
- Identify the right tools for your website analysis.
- Assist you setting up these tools on your website.
- Ensure automated reporting is in place.
- Analyse and interpret the results.
- Report back to you with findings and actionable tasks to improve your business online.
Web Analytics
Using analytics tools such as Google Analytics you can access information about how many visitors you have, when they visit, where they are located, how long they stay on your site and much more. Although it is relatively simple to setup Google Analytics on your site it requires more expertise to analyse and intepret the data. Your analytics should drive improvements to your business online – if not they are simply pretty graphs without any purpose.
User Journeys
There are some excellent tools available to study User Journeys through your website or system. These tools capture video recordings of real users performing real tasks on your website (no confidential information such as credit card details are recorded). You can then review the videos along with detailed reports with heatmaps showing where users clicked and how they navigated through your site.
