Email Marketing
Email Marketing is one of the most cost-effective and successful ways of promoting your business. We provide a full email marketing service including campaing design, distribution and reporting. Talk to us today about how email marketing can drive sales and build better relationships with your clients – call 045-394580 or email info@mulreany.ie.
Where is the Evidence?
According to a 2009 report by the Direct Marketing Association, email marketing beats all other direct marketing techniques including PPC Internet advertising. The industry figures for ROI on email marketing for 2009 are impressive with a $43 return for every $1 spent on email campaigns.
On a more local level, The Marketing Institute of Ireland’s 2009 survey found that “Email marketing is increasingly used by Irish marketers to achieve key sales and marketing goals such as maintaining and improving customer relationships, driving sales and generating new leads.” (read article).
Reasons Email Marketing Works
- Targeted
- Data driven
- Drives direct sales
- Builds relationships, loyalty and trust
- Supports sales through other channels
Email Marketing Software
Can you design HTML emails and send them to your clients via Outlook? Yes. Should you do this? No!
For email marketing to realise its full potential you need the ability to analyse the results of your campaigns, ideally tracking these alongside your website statistics too. The commercial email marketing systems we use are extremely inexpensive but provide a full suite of reporting on your campaigns, along with managing bounces from your mailing list.
We use two of the industry-leading email marketing packages for our clients campaigns – MailChimp and ConstantContact. Mailchimp is free for use with 500 subscribers and up to 3000 sends per month and is the perfect option for SMEs “testing the water” with email marketing. ConstantContact offers a free 60 day trial and pricing from only $15 per month.
Contact Us Now!
Call Mulreany Consulting on 045-394580 or email info@mulreany.ie to find out how we can help you use email marketing to drive your business and your online sales.
