Sunday, September 5, 2010

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SEO / Analytics


Is your business website ‘earning its keep’, driving sales and doing the best job possible promoting your business online?

For the vast majority of companies out there the answer is simply “I don’t know“. You should know how your website is performing, you should know what amount of traffic is on your website and how many customers you are converting. You should know what areas of your website need to be improved and what you’re doing well (so you can do more of that).

The two most important things you must do to ensure success for your business website are OPTIMISE and ANALYSE! Mulreany Consulting will work with you to optimise your website and help you analyse your web traffic.

Optimise - SEO (Search Engine Optimisation)

There are a number of easy ways to optimise your website to draw more search engine traffic. Here are a few examples
seo

  • Write relevant keyword-rich content for your webpages.
  • Speak your users’ language – ensure your content uses the words that your customers/users tend to use.
  • Use keywords in your domain name, heading tags, page titles and add text descriptions to all your website images.
  • Sensible URLs! Your URLs should be human readable AND contain keywords to help your SEO efforts.
  • Add a sitemap – include an XML based sitemap which is more efficient for the search engines and a regular human-readable one for the users.
  • Write articles or blogposts – this adds lots of content to your website about your specific business area so your website will be easier for search engines to find and it will be more interesting to your website visitors!

Although not strictly SEO, many people consider other methods of driving traffic to your website to fall into this category too. Increasing links into your website improves your search engine rankings and draws more traffic. You can also use PayPerClick services such as Google Adwords to drive traffic to your website using specific advertising messages and of course email marketing.

Analyse - Web Analytics

If you do not use analytics on your website you are effectively ‘flying blind’. You need to know:
analysis

  • How much traffic your website is getting
  • What are the traffic sources – search engine, links, PPC or paid advertising.
  • What areas of your website users are visiting most often and what interests them e.g. special offers
  • Where users abandon your website (you also need to know why)
  • What actions are required to draw more traffic and convert more customers.

We can install analysis software on your website to start instantly monitoring your website traffic. Our recommended software is Google Analytics because it is absolutely free and gives excellent data and reports on your website performance.

Contact Mulreany Consulting

Call us today on 045-394580 or email info@mulreany.ie to discuss your website SEO or analytics.